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Better Backpack
Brand Identity
Social Media
Packaging Design
2018
Better Backpack is an all-day backpack made from recycled plastic bottles, designed by Thread Int. on Kickstarter.
Color Palette
Green-and-gray color theme. Green symbolizes nature and growth, while gray adds balance, grounding the design in a modern aesthetic.
Team Members
Jenny Chen. Raquel Hamner. Nancy Luu. Alex Shannon.
Deliverables
Logo. Style Tile. Swag. Social Assets. Website Mockup. Mobile Mockup.
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