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Wave of X
- Branding, Digital Interface
2021
An individual class project to design a faux company from scratch for Art 431: Graphic Design III.
As a designer, we were asked to deliver Logos, Branding guidelines, and Physical & Digital materials for each company.
Wave of X is a cosmetic brand, that offers modern and valuable products to 20-30 years old females. It represents a free-spirited personality and a positive attitude toward life. Wave of X, hoping our young female generation can be fearless and move forward like a wave.
Goals
/ Create a stylish and modern design that conforms to product feeds.
/ Ensure the consistency of all materials.
/ Design a user-friendly and modern UI/UX application.
User's Challenges
/ Beginners unfamiliar with cosmetics and the correct order to apply makeup.
/ Customers need some help when purchasing.
Solutions
/ Providing tutorials on the app and encouraging customers to share their makeup videos.
/ Offering live chat with our experts.
/ "Try Me", sending out small samples to customers if they want to try our products before purchasing.
Takeaway
It challenged me to consider myself as a client and a designer. Even though it was not a real-world project, I learned a lot throughout my project journey. Not only in the cosmetics field but also in branding design.
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